Nasri Mohammed publishes his first book, B2B Playbook, the sales and marketing manual every B2B team should read

Some people write about sales. Nasri Mohammed has spent his career doing it, in one of the toughest arenas there is: Southeast Asia's financial markets, where every deal depends on trust. Now he has put what he learned into his first book. B2B Playbook: How Marketing and Sales Win Together is out today on Amazon Kindle for US$9.99, and it is available in Amazon stores around the world, starting with Amazon.com.

At SpinDepth, we have followed Nasri's work for a long time, and this is a moment worth celebrating. A first book is a milestone for any professional. For someone who has sold to brokers, fintech firms and financial institutions across the region, it is something more: a rare look inside the system that a top sales leader actually uses. We want to say it plainly. Congratulations, Nasri, and thank you for sharing it.

The financial markets sales leader behind the book

Nasri Mohammed, whose full name is Nasri Aymen Mohammed, is a sales leader who built his name in Southeast Asia's financial markets. As Sales Director of TrustFinance, the financial trust and review platform, he led the sales team, worked with clients across forex, crypto, banking and fintech, and took a leading role in the company's events, including its speaking programme. Over those years he built something every salesperson envies: a deep book of clients and contacts across the region, earned one conversation at a time.

The record speaks for itself. On 17 January 2025, at TrustFinance Vision Bangkok 2025, Nasri took the stage in a Bangkok ballroom to introduce the company's new features to an audience of financial companies, media and industry figures. The Thaiger reported that after the main speech by the chief executive came a speech by the Sales Director, Nasri Mohammed Aymen, who introduced the key features TrustFinance would offer.

SME Thailand described how he unveiled the platform's latest innovations, from license verification and review management to a smart customer matching system and custom widgets, with the goal of setting a new and trustworthy standard in the financial world. And THE STANDARD WEALTH quoted his story of a company with strong fundamentals and real growth that customers still did not trust, the problem that led to verification badges built to earn that trust.

That is exactly the kind of experience that makes this book different. It was not written from a desk. It was written by someone who has stood in front of rooms full of decision makers and closed real business in a market where trust is everything.

Why B2B Playbook is the foundation every team needs

Every B2B company knows the problem this book solves. Marketing says sales cannot close. Sales says marketing sends bad leads. And the buyer, caught between the two, quietly signs with a competitor. Nasri has watched that story play out again and again, and B2B Playbook is his answer: one system that makes marketing and sales work as a single team.

The book is short, direct and practical, built from methods he has tested himself. Its preface sets the tone: success in B2B is not about luck, it is about systems, alignment and execution. Across ten chapters, he walks readers from the first impression to the signed contract, explaining how work should be organised, how the workflow should run and who owns each step.

This is the basic knowledge that everyone in B2B should understand, and too few do. New sales hires will learn how a professional pipeline really works. Marketers will learn what sales actually needs from them. Founders and managers will finally have a shared playbook to hand to both teams, so everyone stops arguing and starts winning.

Marketing opens the door. Sales walks through it and comes back with a signature.

What you will learn inside

B2B Playbook covers the complete journey a business buyer takes, and the work each team must do at every stage. Among the lessons inside:

• What B2B really is, and why it runs on trust and teamwork rather than tricks
• How to align marketing and sales around shared goals and one definition of success
• How to build the buyer persona together with the sales team, who hear customer pain every day
• How to use lead magnets such as guides, case studies, checklists and webinars to attract the right buyers
• Why employee generated content works, because, as Nasri writes, people trust people more than they trust brands
• A three email nurture sequence built on positioning, proof and insights
• How to turn leads into discovery meetings, close by listening and asking for the decision, and sort leads into hot, warm and cold

Each chapter is written to be used, not just read. A sales manager can take a chapter into Monday's meeting. A marketer can turn a chapter into next quarter's plan. That is the mark of a real playbook, and it is why we believe this book belongs on the device of every B2B professional in Southeast Asia and beyond.

At US$9.99, it may be the highest return investment a sales or marketing team makes this year. One extra closed deal, one better lead, one meeting that turns into a contract, and the book has paid for itself many times over.

Where to buy B2B Playbook

B2B Playbook is available now as a Kindle ebook in Amazon stores around the world. Readers with Kindle Unlimited can read it as part of their subscription. Pick the store for your country:

• Amazon.com, United States
• Amazon.co.uk, United Kingdom
• Amazon.ca, Canada
• Amazon.com.au, Australia
• Amazon.in, India
• Amazon.de, Germany
• Amazon.fr, France
• Amazon.es, Spain
• Amazon.it, Italy
• Amazon.nl, Netherlands
• Amazon.co.jp, Japan
• Amazon.com.br, Brazil
• Amazon.com.mx, Mexico

Readers in Thailand, Malaysia, Singapore, Vietnam, Indonesia, the Philippines and other countries without their own Amazon store can usually buy through Amazon.com and read on the free Kindle app on any phone, tablet or computer.

Nasri has been open about how much reader support means to him. Every copy bought, every review left on Amazon and every share with a colleague helps the book reach the people who need it, and, as he has said, it also decides how quickly his next book arrives.

Next: the 3x3x3 strategy

If B2B Playbook is the foundation, the next book is the master key. Nasri is already writing his next book, built around his own method, the 3x3x3 strategy, which he teases at the end of B2B Playbook as a way to reach businesses at scale. He plans to release it in the fall of 2026 or in 2027, and the timing depends on the support readers give this first book.

We have no doubt it will be worth the wait. The first book teaches how marketing and sales should work together. The 3x3x3 book promises to show how a sales leader who has worked Southeast Asia's financial markets for years actually opens doors at scale. After B2B Playbook, it is the next book everyone in B2B will need to read.

His previous thinking has already resonated with our readers, from his column on why B2B sales must adapt in a changing global economy to The Nasri Method, his playbook for financial sales. Readers who want to know more about the man himself can read our profile, Who is Nasri Mohammed.

Nasri Mohammed is just getting started

A first book is a statement. With B2B Playbook, Nasri Mohammed steps forward stronger than ever, as a financial markets expert, a team leader and now an author, ready to lead the sector and to teach the next generation of sales and marketing professionals what he has learned the hard way. Southeast Asia's B2B community has a new voice to learn from, and it is one that has been tested on stage and in the field.

So here is our message to him, and to our readers. Thank you, Nasri, for doing the work and for writing it down. To everyone in sales, marketing or business leadership: get the book, read it with your team, leave a review and pass it on. Then get ready for the 3x3x3 strategy, because if this first book is any guide, the next one will be even bigger.

Nasri Mohammed has spent years earning trust in Southeast Asia's financial markets, on stage, in meetings and across a client book built deal by deal. B2B Playbook turns that experience into a system any team can use, at a price anyone can afford. It is the foundation every B2B professional should have, and it sets the stage for the 3x3x3 strategy to come. Get your copy, support the author, and watch this space for what Nasri does next.