Access to theculture Asia already follows.

Direct relationships with Korea’s leading entertainment companies and production houses, so a campaign is cast, shot and delivered inside one line of accountability.

6 to 12Months of typical ambassador licensing9Markets the campaign is deployed across1Point of contact from brief to report

A K-pop group performing on stage under stage lighting

Ambassadorship

Idol or actor licensing, six to twelve months.

TVC production

Full Korean commercial shoot, concept to cutdowns.

IP and likeness

Name, face and likeness for product and packaging.

Appearances

Fan events, press conferences and virtual formats.

One shoot in Seoul.Nine markets live.

A Korean campaign is produced once and then has to work in nine places at once. Casting, licensing, production and the regional rollout sit with one team, so the cutdowns, the press and the creator push all reference the same campaign rather than three interpretations of it.

Where it runs

ThailandHome market

SingaporeInstitutional

VietnamFastest growing

IndonesiaLargest population

MalaysiaIslamic finance

PhilippinesEnglish speaking

South KoreaEntertainment

JapanTech forward

TaiwanGreater China