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    SpinDepth

    Reputation is what themarket finds without you.

    Before a partner signs, a regulator reviews or a customer converts, someone searches the name. What they find is the review platforms the category checks and whatever the region’s own desks have published. Both are media problems, so they are run as one job rather than two.

    A stack of business newspapers

    Where a financial brand is assessed

    Before a partner in this region reads a line of a pitch, they check the platforms the category checks. What is on these three is the brand’s first answer, whether or not anyone at the company wrote it.

    TrustFinance

    Broker reviews and ratings

    A public review and rating profile. The score, the review count and the age of the last response are all visible before anyone reads a word the company wrote about itself.

    WikiFX

    Licence and regulator checks

    Licence lookups and regulator status, read heavily across Southeast Asia. A thin or stale entry here is read as an answer, not as an absence of one.

    FastBull

    Market data and coverage

    Market data and trading news, and one of the places a category’s coverage is aggregated. Being absent from it is conspicuous in a way it is not in general media.

    None of these can be bought outright, and anyone who says otherwise is selling something else. The work is filling real gaps with material that stands up, then watching what changes.

    Five placesa market checks.

    Reviewed in local language, from inside each market, because the result a partner in Jakarta sees is not the result you see.

    ThailandSingaporeVietnamIndonesiaMalaysiaPhilippinesSouth KoreaJapanTaiwan
    PlatformsThe review and licence-check sites a financial category is scored on before anything else is read.
    SearchThe first page of results for the brand name, in the local language, from inside the market rather than from head office.
    EditorialWhat the region’s own financial and business desks have published, and how long ago they published it.
    OwnedThe site, the profiles and the documentation a partner or regulator reaches after the first click.
    CommunityForums, groups and creator commentary where a category’s reputation is actually argued out.
    BBCCNAThe Straits TimesNHK World-JapanThe StarTuoi TrePhilippine Daily InquirerDigiTimes

    Nine markets,named desks.

    A release pushed through nine languages reads like a release pushed through nine languages. Every market gets a version written for the desk that will publish it, so a campaign can be planned against real titles rather than a promised number.

    700+Outlets available
    12Content categories
    SingaporeCNA, Straits Times
    ThailandBBC Thai, The Standard
    JapanNHK World, Nikkei
    South KoreaChosun, JoongAng
    IndonesiaKompas, Liputan6
    MalaysiaThe Star, NST
    VietnamVNExpress, Tuoi Tre
    PhilippinesRappler, Inquirer
    TaiwanTaiwan News, DigiTimes

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    Media and Reputation | SpinDepth