Nasri Mohammed releases 3x3x3, the humanized outreach system every B2B sales and marketing team has been waiting for

He promised it, and he delivered. Just days after his first book went on sale, Nasri Mohammed has released his flagship work: 3x3x3: Three Channels, Three Days, Three Attempts: The Humanized Outreach System for B2B Sales and Marketing. It is a 157 page paperback and a Kindle ebook, published on Amazon on 21 October 2026, and you can buy the paperback on Amazon.com today.

Readers of his first book, B2B Playbook, were told at the end of it that a method called 3x3x3 was coming, a master key for reaching businesses at scale. This is that method, explained in full for the first time. We said it when his first book launched and we say it again with even more conviction: congratulations, Nasri, and thank you for giving the B2B world a system this practical, this honest and this human.

Who is Nasri Mohammed, the author behind 3x3x3

Many people share the name, so let us be precise. This Nasri Mohammed, full name Nasri Aymen Mohammed, is the Bangkok based sales leader behind the LinkedIn profile linkedin.com/in/aymanasri22. He is Sales Director at TrustFinance, the financial trust and review platform, where he leads the sales team and works every day with brokers, fintech firms and financial companies across Southeast Asia and beyond.

He is not a theorist. When TrustFinance held its Vision Bangkok 2025 event, it was Nasri who took the stage after the chief executive to introduce the platform's key features, as The Thaiger reported. That is the world 3x3x3 comes from: rooms full of decision makers, real negotiations and a market where nobody signs until they trust you.

The 3x3x3 strategy itself was born on the job. Nasri first set it out as an internal presentation while leading sales, tested it on real prospects and refined it campaign after campaign. Now that private playbook has become a complete book that any team in any B2B industry can use.

The 3x3x3 rule, explained

The heart of the book fits in one breath. Reach each prospect through three channels, such as WhatsApp, email and LinkedIn or Instagram. Make one touch per day, over three days. And make each of the three attempts different, in medium, tone and reason to reply, moving between text, voice and video.

In practice, a sequence might start with a short, personal WhatsApp voice note on Day 1, follow with an email carrying real proof such as a case study or an insight on Day 2, and close with a friendly face to camera video on LinkedIn on Day 3. Nothing is repeated. Every touch gives the prospect a new way to notice you and a new reason to answer.

What makes the system powerful is its respect for people. 3x3x3 is persistent but never pushy: one touch a day, never the same message twice, the sequence stops the moment the prospect replies, and a no is always respected. After Day 3, the lead moves into a nurturing track instead of being chased. It is outreach that people remember, not outreach that people tolerate.

If they miss you on WhatsApp, they might catch you on LinkedIn. If they feel nothing from text, they will remember your voice.

What you will learn inside 3x3x3

3x3x3 brings together everything in B2B Playbook and builds the complete outreach machine on top of it, across four parts: the foundation, the 3x3x3 method, the journey from conversation to contract, and building the team and process that make it run every week. Among the tools inside:

• The 3x3x3 rule and the psychology that makes it work with human nature
• The SRIC framework for real personalization: specific achievement, recent content, industry challenge and company news
• The 70/30 rule: about 70 percent of every message is about the prospect, only 30 percent about you
• Field guides for WhatsApp, email, LinkedIn and Instagram, with scripts for every day of the sequence
• The LEAP method for objections: listen, empathize, address and pivot
• Five complete worked examples across five industries
• Team roles, the weekly workflow, the tool stack, the KPIs, an eight week rollout plan and a four week training program

Every chapter ends with a short section called Put It Into Practice, with actions a team can take the same week. The appendices add a lead card, a weekly KPI tracker, an implementation checklist and a message library, all ready to copy.

This is a book written to be used. A sales director can hand it to a new team on Monday and have a working outreach system by the end of the month. A marketer can see exactly what sales needs from every campaign. And a business owner finally gets a shared language that makes marketing and sales one team.

Why this book is a must read for every B2B team

Most outreach fails because it treats people like a list. Decision makers are busy, distracted and tired of generic pitches, and one email plus one follow up is not a strategy. 3x3x3 gives teams a system built for how real people actually behave: they are not always receptive today, they do not live on one channel, and they remember a human voice far longer than another template.

The book is also refreshingly honest. Its client stories come from real work, anonymized, with no invented numbers and no borrowed hype. The advice is practical and tested, which is exactly what you would expect from a leader who has spent years selling in Southeast Asia's financial markets, one of the most demanding trust environments in business.

If B2B Playbook was the foundation, 3x3x3 is the full machine. Together they form the most complete guide to B2B sales and marketing alignment we have seen from a practitioner in this region. Our verdict is simple: 3x3x3 is the book every salesperson, marketer and business owner who sells to other businesses should read this year.

Where to buy 3x3x3 by Nasri Mohammed

The paperback is available now in 14 Amazon stores. Choose your country below. The Kindle edition is US$49.99 and included in Kindle Unlimited, and you can switch between formats on each Amazon page.

• Amazon.com, United States
• Amazon.co.uk, United Kingdom
• Amazon.de, Germany
• Amazon.fr, France
• Amazon.es, Spain
• Amazon.it, Italy
• Amazon.nl, Netherlands
• Amazon.pl, Poland
• Amazon.se, Sweden
• Amazon.com.be, Belgium
• Amazon.ie, Ireland
• Amazon.co.jp, Japan
• Amazon.ca, Canada
• Amazon.com.au, Australia

Readers in Thailand, Malaysia, Singapore, Vietnam, Indonesia, the Philippines can usually order the paperback through Amazon.com with international shipping, or read the Kindle edition on the free Kindle app. If you have not read his first book yet, start with our story on B2B Playbook, Nasri Mohammed's first book, or read our profile, Who is Nasri Mohammed.

Every copy, every Amazon review and every share with a colleague helps this book reach the teams that need it. And Nasri is not stopping here. In the author's note he reveals that another strategy is already in progress, one built on LinkedIn alone, with no paid subscriptions or tools. If 3x3x3 is any guide, it will be worth waiting for.

Nasri Mohammed promised the 3x3x3 strategy in his first book, and he has delivered it in full: three channels, three days, three attempts, and a complete system for turning cold prospects into real conversations and signed contracts. It is the work of a sales leader who has proved himself on stage and in the field, and it is the book B2B teams will be passing around for years. Get your copy, share it with your team, and thank you, Nasri, for raising the bar again.