Positioning is one of the most misunderstood concepts in business strategy.
Strategic positioning is the answer to a single question: why should a client choose you, and at what price?
The cost of weak positioning is not just lost deals. It is the compounding effect of being in the wrong conversations.
In regulated industries, the stakes are higher still.
Clarity of positioning requires systematic analysis of the competitive landscape.
You've finished this story
Read on, send it to someone, or ask about it.
