RoboForex or RoboMarkets? Traders typing either name land in the same brand family and get different answers depending on where they live. Europe sees RoboMarkets, a Cyprus investment firm holding CySEC licence 191/13. Much of the rest of the world sees RoboForex, a Belize-based brokerage operating across 169 plus countries with leverage up to 2000 to 1. Same family, two names, two rulebooks. The confusion is understandable, and the explanation is the most important lesson in retail brokerage: the brand is marketing, the entity is everything. The Warsaw exits show the European side in motion right now. Source: Benzinga.
What actually happened: the 2017 split
At the end of 2017, the Cyprus company changed its name from RoboForex to RoboMarkets to reflect an instrument range growing far beyond forex into stocks and broader CFDs. European regulation was tightening into the ESMA era of leverage caps and negative-balance protection, and a distinct European identity made compliance and positioning cleaner. The global business outside Europe kept the RoboForex name and its offshore structure. One family, two storefronts, divided by regulatory borders rather than by ownership drama. Anyone dating this rebrand to any other year is misreading old headlines. The fact-check in our Warsaw piece states the timeline plainly. Source: TradersUnion.
Why one group runs two brands
The logic is regulatory segmentation, and most global brokers do some version of it. A CySEC entity serves Europeans under EU investor protections, leverage limits, compensation schemes and marketing rules. A Belize entity serves the rest of the world with higher leverage, bigger bonuses and lighter-touch oversight. Neither structure is automatically good or bad for a given trader: the EU account caps both risk and opportunity, while the offshore account offers both rope and freedom. Problems start only when traders do not know which entity holds their money. Your leverage, your protections and your recourse all flow from that single fact. The licence guide shows how to confirm yours in minutes. Source: Myfxbook.
- Europe: RoboMarkets, CySEC licence 191/13
- Global: RoboForex, Belize, 169 plus countries
- Split dates to end of 2017 rebrand
- Difference is regulation, not ownership
Where each brand stands today
RoboMarkets in Europe keeps pivoting toward stock brokerage, publishing client updates from its German operation as recently as August 2026, while navigating the September exit of its Poland CEO and branch head. RoboForex globally keeps competing on promotions, high leverage and breadth across four dozen-plus country funnels. The two roadmaps barely overlap anymore: one chases European investing respectability, the other defends global trading volume. That divergence is the real answer to why both names survive. They no longer sell the same product to the same trader. The CFD giants compete with both halves on different fronts.
Two names, one family, opposite rulebooks. Your account entity decides which one you actually trade with.
The bigger picture
Dual-brand structures are the industry's honest response to fragmented global regulation: one rulebook cannot serve leverage-hungry Asia and protection-first Europe simultaneously. The traders who thrive understand which door they walked through. The ones who get hurt never noticed there were two doors. Every broker family from XM's entities to Exness's licences runs some version of this map.
What to watch next
Watch Warsaw successor announcements for the European strategy signal. Watch leverage-rule convergence globally, since the gap between 30 to 1 and 2000 to 1 is the business model. And check your own account entity tonight, because this article's entire point fits in one login screen.
Are RoboForex and RoboMarkets the same company?
They are brands of the same family, split by regulation: RoboMarkets serves Europe under CySEC licence 191/13 after a late-2017 rebrand, while RoboForex serves 169 plus other countries from Belize with higher leverage.
Why do both names still exist?
Because EU and offshore rulebooks demand different products: European accounts carry leverage caps and investor protections while global accounts offer up to 2000 to 1 leverage and bigger promotions, so one brand cannot serve both.
